An important part of SEO and SEO work always refers to the tasks of optimizing the website itself, called On-Site Optimization. Regardless of how your website looks on the network, and its relationship to other websites, the changes made in the structure and programming of the site will help us to achieve better organic positioning. We'll see how, with some changes, it is possible to influence the ranking, improving our indexing, and the "message" about the importance of our semantics we give to Google.
First, the degree of changes we make affect our position. Google will not take the same way a total change, including that part a change textual content. If the total change involves a redefinition of keywords, Google will interpret that this is a new site. Suppose, for example, that one of your keywords is "hotels in Murcia", but after studying your options, decide to redefine your keywords and put the emphasis on "Spain tourist services". Beyond information about the owner of the domain (which could be extracted from Google hits Who is thing sometimes), Google can understand that the site is now devoted to a totally different thing. In this case it should be considered that the task of SEO and web promotion starts from scratch.
The anchor texts, keywords or an internal link are also relevant and directly influence the positioning. Labels are specially considered by Google, especially those that make the format of the text, eg title or header. Similarly, the labels of the images will weigh on the final positioning.
The overall design or layout of the page is another factor to consider. The replacement text images often favors the SEO. Navigability, ie the ability to reach up to the last page of the website, not only by users but also by the bots will also improve our indexability.
This list of factors that influence the SEO are not random, but respond to a patent registered where Google specifies how changes in a website affect the ranking. This same patent colors and sizes of pictures, as well as the position of the text or images on the page is also included.
Having this information at hand, we can infer that it is feasible to make changes to increase our visibility and our positioning web, from a redesign of the page.
First, the degree of changes we make affect our position. Google will not take the same way a total change, including that part a change textual content. If the total change involves a redefinition of keywords, Google will interpret that this is a new site. Suppose, for example, that one of your keywords is "hotels in Murcia", but after studying your options, decide to redefine your keywords and put the emphasis on "Spain tourist services". Beyond information about the owner of the domain (which could be extracted from Google hits Who is thing sometimes), Google can understand that the site is now devoted to a totally different thing. In this case it should be considered that the task of SEO and web promotion starts from scratch.
The anchor texts, keywords or an internal link are also relevant and directly influence the positioning. Labels are specially considered by Google, especially those that make the format of the text, eg title or header. Similarly, the labels of the images will weigh on the final positioning.
The overall design or layout of the page is another factor to consider. The replacement text images often favors the SEO. Navigability, ie the ability to reach up to the last page of the website, not only by users but also by the bots will also improve our indexability.
This list of factors that influence the SEO are not random, but respond to a patent registered where Google specifies how changes in a website affect the ranking. This same patent colors and sizes of pictures, as well as the position of the text or images on the page is also included.
Having this information at hand, we can infer that it is feasible to make changes to increase our visibility and our positioning web, from a redesign of the page.
